It has been said for decades that you should never judge a book by its cover,but that is exactly what most people do. Whether it’s a book on a shelf, aperson they just met or the virtual packaging for an information product,people really do pay attention to appearance.If you think about it, this makes sense. In a perfect world, everyone wouldlook past cosmetic appearance and get straight to the heart of the matter.However, this is far from a perfect world. You never get a second chance tomake a first impression, and your product’s image is the first impression mostpeople will have.